A BRIEF STUDY ON FEW CHALLENGES OF TRADITIONAL RETAILER - A RAY OF HOPE TO FDI IN RETAILING

ABSTRACT:

Indian Retail industry is becoming more organized though the percentage is still not a large one to be boasted about. Though all the large business houses of India has already joined the league of organized retail, still there is plenty of scope for others in front end retail operations and especially in back end retail operations. This is the factor that is attracting the top retailers of the world to think their destination as India. Bold decision of Indian government towards FDI in Retail is a lot for foreign retailer, but, the inherent challenges faced by the traditional retailer are also giving a hope to those who have dreams of entering Indian retail arena through FDI. This paper would discuss such few unfocussed issues like decreasing interest of young generation in joining their family business of retailing, new demographic and sociographic profile of Indian consumer which resulted in changes in their preference towards retail shop that they would like to visit for buying different necessities etc. .

Key words: Retailing, Traditional Retailer, young generation retailer, changing demographics, challenges of traditional retailer

Metamorphasising the past: the Retro way

Metamorphasising the past: the Retro way


Sunitha Ratnakaram*

Venkama Raju Chakravaram**

Introduction

The marketing concept has existed now for some half-century, yet, though it has proved a remarkably tough structure, neither its supremacy nor its efficacy has remained unchallenged. There have, over the recent past, been movements that have sought to shake it from a contented sleep; principal amongst which are those this paper provisos “Innovative Marketing”, “Buzz Marketing”, “Green marketing”, “Referral Marketing”, “Viral Marketing”, “Neuro Marketing”, “Internet Marketing” and “Retro marketing”.

Innovative Marketing can be totally new to the world kind of concept in any of the marketing mix elements like product, price, place and promotion or it could be an innovative strategy all together. For example, in India all the mobile companies are following one minute pulse, and when Tata Docomo introduced the concept of one second billing in this market it is a great innovation all together. Green marketing is the marketing of products that are believed to be environmentally friendly and safe to the nature. Referral marketing is a method of Internet marketing that relies on gaining new customers by referrals, usually through word of mouth. Buzz marketing is all about making people talk about the brand and media write about the brand. This can be achieved through some very curious news about the brand. Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Neuro marketing is a new field of marketing that studies consumers' sensor motor, cognitive, and affective response to marketing stimuli. Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet

Now, Retro marketing is all about using the past to sell the present. Here the marketer will try to offer the old product once again in the market place with a revamped packaging. The new Beetle, the reintroduction of the Wispa bar, new Mughal-e-Azam, Maharaja dish washer, Vanilla Coke Advertisement, Ray-Ban Aviator sunglasses and the latest Olympus E-P1 retro style digital camera are all examples of successful retro marketing. Present study would present what is what of the above said different Marketing methods and special emphasis would be laid on Retro marketing. The paper would discuss why Retro Marketing, Instances of Retro marketing at national and global level, and will close with the idea of rejuvenating ailing brands with Retro.



Key Words: Marketing, Innovative marketing, Retro Marketing, Instances of Retro Marketing, Brand rejuvenation, Retro Advertising, Nostalgia

*Associate Professor, Vishwa Vishwani Institute of Systems and Management, Secunderabad, can be reached at sunitharatnakaram@gmail.com, sunitha.faculty@gmail.com, 09866615313

**Associate Professor, Narsimha Reddy P G College, Secunderabad, can be reached at ficoconsultantraju@gmail.com, 09912103339

Impact of Information Technology on Management Education – Student Perception Study

Sunitha Ratnakaram, Associate Professor, Vishwa Vishwani Institute of Systems and Management, Hyderabad, sunitharatnakaram@gmail.com


Venkama Raju Chakravaram, HOD and Associate Professor, Narsimha Reddy PG College, Hyderabad,
ficoconsultantraju@gmail.com

Abstract:



India is known for the technical strength of its human resources from decades past now, in the global picture. These days India is flattering the address for management professionals too. With introduction of private participation in higher education, professional educational institutions are creating wonders today. Management schools of India are working on par with world class institutions, which is evident from ISB’s entry into world’s top most business schools. This victory is aided by the information technology revolution too. In the wake of this situation, this paper captured the student perception on information technology’s impact on management education. As a part of the study, Student perception on the advantages and disadvantages associated with the usage of information technology in delivering management education is identified. Student’s opinion on better usage of the technology has been determined. Student satisfaction level with the education imparted using technology is being measured. User friendliness of technology in making learning simpler is studied. And finally, Impact of technology in increasing competitiveness among student community also was observed in the paper.


Keywords: Information Technology, Management Education, Student satisfaction, Student competitiveness, User – friendliness, Student perception